New Product Launch Marketing Plan Essay Example for Free

New Product Launch Marketing Plan Essay Audi LED headlights Audi is a top of the line luxury car manufacturing company who plans to achieve goals and provide consumers with one of kind products. Audi has decided to create a new LED head light with spot detection capabilities to assist with consumer safety while driving in the city, as well as down country roads. Audi has assessed the need for their new product and has found that the new LED headlights with spot detection would be great for the consumer as well as the company sales. Through past research by Audis team we have found that several accidents within the United stated States occurred due to poor head lights or blinding head lights. Though Audis current venture is geared towards consumer’s with families who travel at least 100 miles a week, their game plan is to incorporate this light into all vehicles. We will address the areas of target population, product position against the competitions, as well as each stage of the product life cycle and our expansion of product offerings. Audi focuses on people (Idea Connection, 2014). This new innovation of LED head lights will do just that; focus on people. Audi will utilize the family and let them be the guide behind the quality and performance of this new offering (Idea Connection, 2014). Target market profile At Audi, we came up with this new headlight technology that is designed to make night driving safer. The target market for our product is composed of couples with children under the age of 15. Among these families, the focus will be on those who drive SUVs’, Minivans and Sedans. The target audience will be based around those parents who drive their kids to extracurricular activities like piano lessons or soccer, and who live either deep in the  country or outside of the city. One submarket will be those who live within the city and like to travel outside the city. These headlights are best suited for people who drive over 100 miles a day. In terms of income, we will target individuals with a college degree who make more than one hundred thousand dollars per year. Our product will also aim at corporations who offer company vehicle for their senior executives. Key buying behaviors Three factors influence consumers buying behaviors, those factors are cultural, social and personal (Kotler Keller, 2012). In terms of culture, individuals during the course of their life will be influenced by family, friends, neighbors, and others. Our consumers are individuals whose family members are accustomed to luxury cars, preferably Audis’. Cultural factors influencing buying behavior in terms of culture are also social classes. Our consumers will be individuals belonging to the upper class of society. For these individuals owning a luxury car with the latest technology is a statement. On the social level of consumers buying behaviors, our target market will be influenced by factors such as reference groups, family, and social roles and statuses (Kotler Keller, 2012). Our consumers will be influenced by family members, for instance a mother will most likely want her children to ride safely in a minivan, or SUV. A businessman will buy an Audi sedan because it is a luxury car and it tell others what social class he belongs to. Our target consumers are influenced by membership groups. One example is an individual who buys a luxury car to blend in with others in hos social circle who also own luxury cars. â€Å"Personal characteristics that influence a buyer’s decision include age and stage in the life cycle, occupation and economic circumstances, personality and self- concept, and lifestyle and values.† (Kotler Keller, 2012, p.155). Our consumers will be men and women, 30 years old or older. The target customers are also educated and very thoughtful as they carefully weigh the benefits of purchasing such a product (Rao, 2014). We believe that as mothers and wives, our consumers will be focused on safety. There have been a lot of plane crashes lately, because of that more and more people decide to drive instead of fly. Corporations will be concerned with profit. Corporations will see great benefit in Audi as it relates to the new LED head lights. The thought of safety will both save the company money, attract eager and loyal employees,  as well as give a strong impression on both competitors and new clients. Decision motivators for consumer/organizational target markets The primary decision motivators for buying the new headlights on the Audi car are the enhanced safety features of the product. Since the primary feature of the new headlights leads to secure driving, it will appeal to almost all consumers. On the other hand, the organizational target markets will entail the demographics of the urban areas. Geographic target markets will target the individuals who live in the urban areas that have developed infrastructures (Novak, De Leeuw MacEvoy, 2011). Product life-cycle (PLC) LED headlights continue to develop short and long-term strategies in the product life-cycle. The first of four stages is the introduction into the market; customer-value hierarchy is vital during the introduction stage, which identifies the core benefit of the product and creates a detailed description of the basic product. The augmented product value stage must surpass the customer yearning for safety and technology. In addition, marketers will incorporate future potential product growth. The product design can be incorporated into any Audi vehicle during the manufacturing process. The LED headlight will be an upgrade option, and pricing will be slightly higher than Audis without the LED headlight. A strong customer-value hierarchy strategy will enhance product promotion, and the place to launch the LED headlight will be a joint effort with Audi Automotive. During the initial growth phase, pricing will remain slightly higher than Audis without the LED headlight. Based on the lesson learned during the introduction of the LED headlight, the customer-value hierarchy strategy will adjust to meet customer expectations. Product promotion will continue to expand into new markets. The maturity phase begins when the LED headlight implementation reaches market equilibrium; pricing will remain the same during this phase. If the product continues to exceed customer-value hierarchy strategy, the product promotion will continue with the addition of customer and law enforcement reviews. Research and development continues to improve the LED headlight technology. The decline phase begins when market followers enter the market; pricing will then be slightly reduced in an attempt to slow the rate of decline. Product promotion will then be redirected to the new and improved LED headlight. Promotions and places to  launch the new product will be nationwide rather than regional launches during the introduction phase. Product mix A Product Mix is referred to as â€Å"the complete range of products produced by a company.† (http://businesscasestudies.co.u). That being said, Audi plans to unleash its new LED headlights in all of its product lines, which will appeal to the varying types of drivers who have a plethora of different needs and wants in a luxury vehicle. Audi produces a multitude of options for consumers to choose from. These products include 13 sedan options that range from $29,900 to $137,900, six SUV/Crossover/Wagon options that span from $32,500-$51,900, six Coupe options ranging from $40,000-$115,900, and seven Convertible options that span from $35,600-$129,400. (http://www.audiusa.com). With 32 available products that can be altered to match the driver’s particular style, the LED headlight is poised to grant the ultimate driving experience. â€Å"Audi revolutionized vehicle lighting with the first full-LED headlamps in 2008.† (http://www.audileds.com). Audi responded to the automobile industry’s need to change how vehicle headlights affect road conditions for all drivers. Audi continues to enhance its LED design, which is sure to darken its competitors’ vision of the future of automobile driving experience and further differentiating itself by not only enhancing driving conditions, but will be made available in a variety of options. â€Å"Only one square millimeter in size and offered on every vehicle in the lineup, LEDs have opened up an array of styling opportunities for Audi designers.† (http://www.audileds.com). Audi adds that â€Å"these little marvels can be combined to create infinite shapes and arrangements, giving each vehicle a look that’s distinct yet unmistakably Audi.† (http://www.audileds.com). Positioning statement â€Å"For you that spend hours behind the wheel, Audi is one in its luxury class that provides not just the looks of a high end vehicle but the safest lighting for safe traveling. Unlike traditional vehicles Audi provides a combination of class, luxury, and the safest selection to keep you and loved ones safe†. Audi is not only committed to provide its consumers with top  notch service but it has also taken measures to separate itself from the competition. Audi is improving all of its vehicles by providing â€Å"LED lighting† on all its vehicles as part of its standard package. Audi’s positioning statement carries words such as â€Å"luxury, safe, traveling, family† which will always come to mind for those searching for a vehicle to purchase. Audi’s statement is targeting families, those that travel a lot, those that enjoy the luxury of a vehicle but at the same time want to keep themselves and loved ones safe. The consumers spoke and Audi listened. Their position statement is meaningful, important, and convincing to its customers, not just to the company. The Audi brand will deliver on this promise and continue to earn the trust and respect from consumers. References Anonymous. Staying ahead by meeting changing consumer needs. Business Case Studies: A Heinz case study. Retrieved August 2, 2014 from http://businesscasestudies.co.uk/heinz /staying-ahead-by-meeting-changing-consumer-needs/the-product-mix.html#axzz39FCRkOTR Defeat Darkness. LED technology:The vision of LED;View the LED experience. Retrieved August 2, 2014 from http://www.audileds.com/ Idea connection (2014). Audi looks to the future of car production. http://www.ideaconnection.com/open-innovation-success/Audi-Looks-to-the-Future-of-Car-Production-00392.html Retrieved August 1, 2014 Kotler, P., Keller, K. (2012). Marketing Management (14th Ed.). Upper Saddle River, NJ: Prentice Hall. Models. Retrieved August 2, 2014 from http://www.audiusa.com/models# Novak, T. P., DeLeeuw, J., MacEvoy, B. (2011). Richness curves for evaluating market segmentation. Department of Statistics, UCLA.

The Justification of Morality and Why You Should Act Morally :: Morality Morals Controversial Issues Essays

The Justification of Morality and Why You Should Act Morally 1. Introduction In this paper I wish to consider the following related questions: (i) Can a system of morality be justified?; (ii) Why should one act morally?; (iii) How can others be persuaded to act morally? Clearly none of these questions is new, and moral philosophers have proposed a variety of responses to them over the centuries without reaching any general agreement. Nevertheless, because these questions are fundamental to any practical application of moral theory, it is worthwhile to continue to reflect upon them. For Jewish, Christian and Muslim societies, the justification of morality is the Word of God as expressed in the Bible and Koran. Given an authoritative text containing basic moral premises, the appropriate method for obtaining rules of conduct is a process of logical deduction from those premises to conclusions. However, if we focus our inquiry on European and American societies in the present century, the decline of belief in religious authority has undermined thi s approach to moral theory for many people. This monumental change-for morality-may be attributed to many factors. An increase in multicultural studies has emphasized the wide variety of beliefs that human beings hold, which may have led more people to doubt that any one of them is authoritative. A number of writers over the years have commented on the correspondence of specific religious beliefs with one's society of birth, again leading thoughtful individuals to question the authority of their childhood religious beliefs. As a general sociological observation, one can point to a positive correlation between increasing educational level and a diminished belief in the authority of religious texts. When thoughtful persons reject religious authority as the basis of morality, it becomes necessary to find another basis for moral beliefs. One of the few statements about contemporary moral philosophy which is unlikely to encounter opposition is that no moral theory enjoys wide acceptance. At present the most widely discussed theories of morality in the British-American literature are utilitarianism, deontology and social contract theory. The well known utilitarian approach to ethical (note 1) decision making was proposed by Jeremy Bentham in his Introduction to the Principles of Morals and Legislation (1789) and elaborated by John Stuart Mill in several books, e.g., Utilitarianism (1863). In Chapter 1, Bentham defines utility as that which "tends to produce benefit, advantage, pleasure, good, or happiness (all this in the present case comes to the same thing)".

Evaluation Essay Essay

The National Basketball Association, popularly Known as the NBA, was established in New York City on June 6, 1946, as the Basketball Association of America and the Chicago Bulls became a member of the NBA after their establishment in 1966. Since becoming the NBA, the basketball played during the playoffs has proven to be far more competetive than that played during the regular season of at least 60 games per team. This was proven beyond doubt when the Chicago Bulls defeated the Brooklyn Nets in the 2013 playoffs after trailing by 14 points with only 3 minutes and forteen seconds of regulation time left. This was quite hard to believe and turned out to be an unexpected reality despite the susceptibility of the Chicago Bulls to injury and the absence of their superstar, Derick Rose. With the emergence of the 2008 number 1 draft pick of the NBA, Derick Rose, drafted by the Chicago Bulls, there was hope for an NBA title for the city of Chicago which has not had any hope since the Michael Jordan era. After the horrible 2012/2013 regular season in which the Bulls suffered a great deal of injuries worst than any other NBA team, the Bulls head into the playoffs still short handed. The first impression about this Bulls’ team is their resilience considering their success into the playoffs despite the injury woes. The first round featured the Bulls and the Nets in what is suppose to be a seven game series with the winner being any team with the first four wins. The two teams meet at the Barclays Center in New York for game 4 of the series with the Bulls leading two games to one. The game appeared to be pretty even within the first three quarters untill the nets blowout to a 14 point lead with exactly 3 minutes and 14 seconds of playtime left on the clock. At this point, no one could see the possibilty of a Bulls win considering the absence of a superb playmaker like their all-star point guard, Derick Rose who used to lead them to numerous comeback wins. Notwithstan ding, the bulls backup point guard, Nate Robinson, who is just 5†² 9†³ tall, Weighing 180 lb popularly reffered to as ‘little Nate’ by most basketball journalists and analysts went to work. He can be reffered to at this point as the savior, but who could have imagined that at a crucial point like this, it will be the backup point guard, who is not ony the smallest player on the bulls roster but also one of the least regarded who will bail them out. With the nets leading by 14 at this point, all hope was lost but the Bulls coach, Tom Thibedeau, was still on his toes with the hope to salvage the situation.  Nate took over, first by hitting a three point basket. The lead was down to 11, but the Nets’ coach was pretty relaxed and still had hope for a victory while little Nate thought otherwise. He made 90% of all the points made by the Bulls from this point on. With the Nets loosing the ball at the other end, the bulls converted at the other end. By the time the short clock was at 1:14, the bulls had made and 8:0 run, and the battle was far from done. This was quite unexpected for many reasons. The basketball played during the playoff is way more competitive such that it is rare to see an 8-0 run at a crucial point such as in this situation. In addition to this, the bulls were very short handed compared to a very health Brooklyn team with promissing reserves as well. It all came down to this; â€Å"Who had the passion, who had the drive† as one of the journlists noted. At this point, even though ‘Little Nate ‘ was the main playmaker for the bulls, all the players stepped up their game. Everyone was alert. The rebounding was up, the defending up, the players seemed unstopable at this point. Still, everyone still doubted a bulls win who were still down by 6 points with 1:14 left on the clock. Notwithstanding, the bulls believed in themselves and kept the pace. With the players doing a great job, there was one man who can be reffered to at this point as the fuel, the coach, Tom Thibedeau. He was sensational, and constantly on his toes and he is regarded as someone who believes in winning with no regards to whoever is on the court, whether they are stars, superstars, rookies or average players. This was the mentality he impacted on the bulls despite the absence of their best player. With 1:11 left, the bulls continue to make their run through Nate. Relative to his performance that night, this little guy appeared very tall and not even Brook Lopez, a very big guy of 7 ft 0 and 275 lb on the opposing team could stop him. Lopez put a huge body on ‘little Nate’ whose intelligence overcame the doggy defence. He continued to nock down shots to everyone’s suprise. â€Å"Big things come in small packages† one of the journalists said in reference to his astounding performance. Both teams were level at the end of the fourth quarter and headed for overtime. This was a turn ing point for both teams. While the nets played well, the bulls were clearly the team with the bigger drive to win. Nothing could be seen to limit the bulls not even age in the case of veteran center Nazr Mohammad, the oldest guy on the bulls roster who came off the bench and hit a huge basket with a great offensive rebound that  solidified the bull’s win in the third overtime. In conclusion, the bulls win over the nets in game 4 of the 2013 NBA playoffs was a thriller and no body could have seen it coming. It is worth noting that, believe and hardwork was the driving force of such an unexpected comeback.

Symbolism Of The Scarlet Letter By Nathaniel Hawthorne

Nicholas Markle Mrs. Voshell Honors English 10 6 January 2017 Symbolism in the Scarlet Letter In Nathaniel Hawthorne’s book, The Scarlet Letter, symbolism is used to give the reader an in-depth understanding into the events that take place in the story. There are several symbols that Hawthorne uses to give meaning to the people, places, and things throughout the story. In The Scarlet Letter, Hester Prynne’s husband disappears and is thought to be dead. She has a child with Dimmesdale, Hester’s minister, and the baby’s name is Pearl. The identity of the father is not revealed until later in the story. During Hester’s public shaming for committing adultery, she sees her husband, Chillingworth, in the crowd. Once Hester’s husband finds out†¦show more content†¦She is forced to wear the letter as a sentence for adultery. In the book, it is widely known among the townspeople as a unholy symbol and shun all who are affiliated with it.. The scarlet letter has appeared multiple times in the story in more ways than just appearing on Hester. It appeared in the sky when the comet flew by and it was carved onto Hester and Dimmesdale’s tombstones. To Hester, it was a reminder of her sin, and a punishment that she thought she deserved. To the townspeople, it was a symbol of sin and of how feeble the woman’s mind was. To Dimmesdale, it is a mark of unholy sin and a stain on his mind and spirit. Every time he sees the scarlet letter, he is reminded of his sin. To the reader, it was a symbol of the passion between Hester and Dimmesdale. The next symbol used in the story is Pearl. Pearl is the daughter of Hester and Dimmesdale. She is described as an imaginative child and thought to be the offspring of a demon due to her sudden outbursts of rages and her loud screams, and because of this, she terrified the people. She was always dressed in extravagant outfits, while Hester dressed in plain and dull outfits, with the only decoration was the infamous scarlet lett er. In the context of the book, â€Å"Pearl was the outcome of a sin, of adultery, and was seen as impure.† To Hester, Pearl is a constant reminder of her sin and her adultery. To the townspeople, sheShow MoreRelatedSymbolism In The Scarlet Letter, By Nathaniel Hawthorne1045 Words   |  5 Pages Symbolism is the use of symbols in a book to represent ideas or qualities. Symbolism is used many times throughout The Scarlet Letter, whether it be through a person, an object, or a place. Hester Prynne, Reverend Arthur Dimmesdale, and Roger Chillingworth are some of the more important people that are used as symbols by Nathaniel Hawthorne throughout the book. The Scarlet Letter is set in the Puritan time where Hester is the woman who committed adultery, Arthur is the man who committed adulteryRead MoreSymbolism Of The Scarlet Letter By Nathaniel Hawthorne923 Words   |  4 PagesSymbolism is a common approach used in writing, but it is not to be taken for its exact connota tion. In literature, the symbol can be a person, item, circumstance, or action that has a more profound significance in the writing. In The Scarlet Letter, by Nathaniel Hawthorne there are four main symbols that the reader would notice. The symbols include, the colors red and black, the meteor, Pearl, and the scarlet letter itself. Hawthorne uses symbolism in the novel to communicate his message. In thisRead MoreSymbolism Of The Scarlet Letter By Nathaniel Hawthorne1513 Words   |  7 Pagessomething that is used to represent or stand for something else. Nathaniel Hawthorne was notorious for having used symbolism to portray both spiritual and moral lessons in his works. In fact, what makes some of his stories so great was the symbolism that he used to set the tone or represent key components in the plot. Many of Hawthorne’s works were centered in the Puritan society and dealt with a human’s inclination to sin. Hawthorne realized the many flaws in humans and saw how fake people couldRead MoreSymbolism Of The Scarlet Letter By Nathaniel Hawthorne1956 Words   |  8 Pagesgenerations. For example, the Model T is not produced anymore, but is the grandfather of almost every car made today, affecting jobs, businesses, people, and the world. The Scarlet Letter by Nathaniel Hawthorne is taught today because it was one of the first important American written novels th at contained obvious symbolism. Since symbolism is used in everything of literary merit, it is important to see where it started. In the same way, The Adventures of Sherlock Holmes, by Sir Arthur Conan Doyle has lastedRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter 1159 Words   |  5 PagesSymbolism in the Scarlet Letter The Scarlet Letter written by Nathaniel Hawthorne is known to have a lot of symbolism. Symbolism is a way to convey ideas and give a book a deeper meaning to readers. While there are many symbols in the Scarlet Letter, there are a few that stand out more than others. Pearl, Hester, Dimmesdale, and Chillingworth are all main characters that have symbols. Hawthorne symbols are used to help readers relate to the story. In order to really comprehend the book the readerRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter882 Words   |  4 PagesSymbolism in The Scarlet Letter The Scarlet Letter was a novel written in the 1850 s by a man named Nathaniel Hawthorne. Throughout the Scarlet Letter he uses scads of literary devices. The literary devices are there to give the novel more depth. The main device he uses in the novel is symbolism. Hawthorne uses the symbolism to make an object have more than one meaning. Three of the elements he uses as symbols are the scarlet letter, Pearl, and the forest. These symbols are seen differently by theRead MoreThe Symbolism Of Sin In The Scarlet Letter By Nathaniel Hawthorne1086 Words   |  5 PagesNathaniel Hawthorne,   a anti-transcendentalists, born during the early 1800’s, born in Salem, made a book called The Scarlet Letter. The Scarlet Letter was a book about Puritans in New England, during the 1600’s in a small Puritan town. In his novel, The Scarlet Letter, Nathaniel Hawthorne uses symbolism of The Scarlet Letter, Pearl and Burrs to contribute to the overall theme of sin.   Ã‚  Ã‚   To begin, Hawthorne uses The Scarlet Letter to symbolize sin. Hester is the main character in the story, sheRead MoreSymbolism By Nathaniel Hawthorne s The Scarlet Letter1140 Words   |  5 PagesSymbolism; the use of symbols to represent something abstract by something concrete. It can be powerful in a novel when used correctly. Nathaniel Hawthorne’s The Scarlet Letter is a prime example of Symbolism being used creatively in a work.This is what Hyatt H. Waggoner has to say about the Hawthornes creativity.† But in between the surface and the depths movement is constant and complex, and it is in this middle that the principal value of the work lies.†(Waggoner 73)What Waggoner is talking aboutRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter 1122 Words   |  5 Pagesdraft Topic: Symbolism of the Scarlet letter â€Å"A† In The Scarlet letter the author Nathaniel Hawthorne illustrates the use of symbolism in the book, especially the scarlet letter â€Å"A.† Symbolism is defined as a figure of speech used for an object, or a word to represent something else in literature. The Scarlet letter â€Å"A† had a change of meaning throughout the novel. In the inception of the book it is known as a symbol of Adultery. As the book continues the scarlet letter is looked at differentlyRead MoreSymbolism In The Scarlet Letter, By Nathaniel Hawthorne825 Words   |  4 PagesThe Puritan era in New England was inundated with an atmosphere of righteousness and judgment. This culture spurned those who strayed from its religious codes. In his novel The Scarlet Letter, Nathaniel Hawthorne uses multiple symbols to bring a deeper meaning to the society, his characters, and to adultery. One of the motifs used comes as the character Pearl, the daughter of the two adulterers. Pearl has multiple descriptions ; physically, she is â€Å"a lovely and immortal flower,† yet also â€Å"an airy Symbolism Of The Scarlet Letter By Nathaniel Hawthorne Symbolism is a common approach used in writing, but it is not to be taken for its exact connotation. In literature, the symbol can be a person, item, circumstance, or action that has a more profound significance in the writing. In The Scarlet Letter, by Nathaniel Hawthorne there are four main symbols that the reader would notice. The symbols include, the colors red and black, the meteor, Pearl, and the scarlet letter itself. Hawthorne uses symbolism in the novel to communicate his message. In this Puritan society a group of men and women gather around a door that is heavily timbered with oak, and studded with iron spikes (Hawthorne 51). Hawthorn describes the building as the â€Å"black flower of civilized society (52). This building just so happens to be a prison, which is a vessel that holds people who have committed crime. In the novel, a crime would also be consider sin. Without sin prisons would not be created, a prison needs sin, like a flower needs water. Before a person en ters the prison one notices a wild rose bush, which is red, and also the opposite of a â€Å"black flower†(Hawthorne 52). Hawthorne gives the reader a flower â€Å"we could hardly do otherwise than pluck one of its flowers, and present it to the reader† (Hawthorne 52), as a symbol of the moral in the novel,â€Å"to symbolize some sweet moral blossom that may be found along the track, or relieve the darkening close of a tale of human frailty and sorrow† (Hawthorne 52). The main moral in the novel is people mustShow MoreRelatedSymbolism Of The Scarlet Letter By Nathaniel Hawthorne1464 Words   |  6 PagesNicholas Markle Mrs. Voshell Honors English 10 6 January 2017 Symbolism in the Scarlet Letter In Nathaniel Hawthorne’s book, The Scarlet Letter, symbolism is used to give the reader an in-depth understanding into the events that take place in the story. There are several symbols that Hawthorne uses to give meaning to the people, places, and things throughout the story. In The Scarlet Letter, Hester Prynne’s husband disappears and is thought to be dead. She has a child with Dimmesdale, Hester’sRead MoreSymbolism In The Scarlet Letter, By Nathaniel Hawthorne1045 Words   |  5 Pages Symbolism is the use of symbols in a book to represent ideas or qualities. Symbolism is used many times throughout The Scarlet Letter, whether it be through a person, an object, or a place. Hester Prynne, Reverend Arthur Dimmesdale, and Roger Chillingworth are some of the more important people that are used as symbols by Nathaniel Hawthorne throughout the book. The Scarlet Letter is set in the Puritan time where Hester is the woman who committed adultery, Arthur is the man who committed adulteryRead MoreSymbolism Of The Scarlet Letter By Nathaniel Hawthorne1513 Words   |  7 Pagessomething that is used to represent or stand for something else. Nathaniel Hawthorne was notorious for having used symbolism to portray both spiritual and moral lessons in his works. In fact, what makes some of his stories so great was the symbolism that he used to set the tone or represent key components in the plot. Many of Hawthorne’s works were centered in the Puritan society and dealt with a human’s inclination to sin. Hawthorne realized the many flaws in humans and saw how fake people couldRead MoreSymbolism Of The Scarlet Letter By Nathaniel Hawthorne1956 Words   |  8 Pagesgenerations. For example, the Model T is not produced anymore, but is the grandfather of almost every car made today, affecting jobs, businesses, people, and the world. The Scarlet Letter by Nathaniel Hawthorne is taught today because it was one of the first important Americ an written novels that contained obvious symbolism. Since symbolism is used in everything of literary merit, it is important to see where it started. In the same way, The Adventures of Sherlock Holmes, by Sir Arthur Conan Doyle has lastedRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter 1159 Words   |  5 PagesSymbolism in the Scarlet Letter The Scarlet Letter written by Nathaniel Hawthorne is known to have a lot of symbolism. Symbolism is a way to convey ideas and give a book a deeper meaning to readers. While there are many symbols in the Scarlet Letter, there are a few that stand out more than others. Pearl, Hester, Dimmesdale, and Chillingworth are all main characters that have symbols. Hawthorne symbols are used to help readers relate to the story. In order to really comprehend the book the readerRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter882 Words   |  4 PagesSymbolism in The Scarlet Letter The Scarlet Letter was a novel written in the 1850 s by a man named Nathaniel Hawthorne. Throughout the Scarlet Letter he uses scads of literary devices. The literary devices are there to give the novel more depth. The main device he uses in the novel is symbolism. Hawthorne uses the symbolism to make an object have more than one meaning. Three of the elements he uses as symbols are the scarlet letter, Pearl, and the forest. These symbols are seen differently by theRead MoreThe Symbolism Of Sin In The Scarlet Letter By Nathaniel Hawthorne1086 Words   |  5 PagesNathaniel Hawthorne,   a anti-transcendentalists, born during the early 1800’s, born in Salem, made a book called The Scarlet Letter. The Scarlet Letter was a book about Puritans in New England, during the 1600’s in a small Puritan town. In his novel, The Scarlet Letter, Nathaniel Hawthorne uses symbolism of The Scarlet Letter, Pearl and Burrs to contribute to the overall theme of sin.   Ã‚  Ã‚   To begin, Hawthorne uses The Scarlet Letter to symbolize sin. Hester is the main character in the story, sheRead MoreSymbolism By Nathaniel Hawthorne s The Scarlet Letter1140 Words   |  5 PagesSymbolism; the use of symbols to represent something abstract by something concrete. It can be powerful in a novel when used correctly. Nathaniel Hawthorne’s The Scarlet Letter is a prime example of Symbolism being used creatively in a work.This is what Hyatt H. Waggoner has to say about the Hawthornes creativity.† But in between the surface and the depths movement is constant and complex, and it is in this middle that the principal value of the work lies.†(Waggoner 73)What Waggoner is talking aboutRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter 1122 Words   |  5 Pagesdraft Topic: Symbolism of the Scarlet letter â€Å"A† In The Scarlet letter the author Nathaniel Hawthorne illustrates the use of symbolism in the book, especially the scarlet letter â€Å"A.† Symbolism is defined as a figure of speech used for an object, or a word to represent something else in literature. The Scarlet letter â€Å"A† had a change of meaning throughout the novel. In the inception of the book it is known as a symbol of Adultery. As the book continues the scarlet letter is looked at differentlyRead MoreSymbolism In The Scarlet Letter, By Nathaniel Hawthorne825 Words   |  4 PagesThe Puritan era in New England was inundated with an atmosphere of righteousness and judgment. This culture spurned those who strayed from its religious codes. In his novel The Scarlet Letter, Nathaniel Hawthorne uses multiple symbols to bring a deeper meaning to the society, his characters, and to adultery. One of the motifs used comes as the character Pearl, the daughter of the two adulterers. Pearl has multiple descriptions ; physically, she is â€Å"a lovely and immortal flower,† yet also â€Å"an airy Symbolism Of The Scarlet Letter By Nathaniel Hawthorne A symbol is something that is used to represent or stand for something else. Nathaniel Hawthorne was notorious for having used symbolism to portray both spiritual and moral lessons in his works. In fact, what makes some of his stories so great was the symbolism that he used to set the tone or represent key components in the plot. Many of Hawthorne’s works were centered in the Puritan society and dealt with a human’s inclination to sin. Hawthorne realized the many flaws in humans and saw how fake people could be, so he was able to write truthfully about people and shed a terribly unflattering light on them. The most obvious symbol used in The Scarlet Letter, Hawthorne’s magnum opus, was the scarlet â€Å"A† that Hester Prynne bore on her chest as a reminder of the sin she committed. At the start of the story the â€Å"A† stood for an adulterer and she was obligated to wear it so every one knew what she had done. Hester had a huge decision to make, sh e could have either lived in the shadow of that letter or she could have chosen not to let it define who she was and give the â€Å"A† a new meaning. Hester made the right decision and chose not to be enslaved by her past. She turned the â€Å"A† from a symbol of her mistake and the shame that had been placed upon her, to be positive and standing for â€Å"Able.† Nobody knew who the father of Hester’s child Pearl was for a while. The readers and Roger Chillingworth, Hester’s husband, find out that the man she committed adultery with was ReverendShow MoreRelatedSymbolism Of The Scarlet Letter By Nathaniel Hawthorne1464 Words   |  6 PagesNicholas Markle Mrs. Voshell Honors English 10 6 January 2017 Symbolism in the Scarlet Letter In Nathaniel Hawthorne’s book, The Scarlet Letter, symbolism is used to give the reader an in-depth understanding into the events that take place in the story. There are several symbols that Hawthorne uses to give meaning to the people, places, and things throughout the story. In The Scarlet Letter, Hester Prynne’s husband disappears and is thought to be dead. She has a child with Dimmesdale, Hester’sRead MoreSymbolism In The Scarlet Letter, By Nathaniel Hawthorne1045 Words   |  5 Pages Symbolism is the use of symbols in a book to represent ideas or qualities. Symbolism is used many times throughout The Scarlet Letter, whether it be through a person, an object, or a place. Hester Prynne, Reverend Arthur Dimmesdale, and Roger Chillingworth are some of the more important people that are used as symbols by Nathaniel Hawthorne throughout the book. The Scarlet Letter is set in the Puritan time where Hester is the woman who committed adultery, Arthur is the man who committed adulteryRead MoreSymbolism Of The Scarlet Letter By Nathaniel Hawthorne923 Words   |  4 PagesSymbolism is a common approach used in writing, but it is not to be taken for its exact connotation. In literature, the symbol can be a person, item, circumstance, or action that has a more profound significance in the writing. In The Scarlet Letter, by Nathaniel Hawthorne there are four main symbols that the reader would notice. The symbols include, the colors red and black, the meteor, Pearl, and the scarlet letter itself. Hawthorne uses symbolism in the novel to communicate his message. In thisRead MoreSymbolism Of The Scarlet Letter By Nathaniel Hawthorne1956 Words   |  8 Pagesgenerations. For example, the Model T is not produced anymore, but is the grandfather of almost every car made today, affecting jobs, businesses, people, and the world. The Scarlet Letter by Nathaniel Hawthorne is taught today because it was one of the first important American written novels that contained obvious symbolism. Since symbolism is used in everything of literary merit, it is important to see where it started. In the same way, The Adventures of Sherlock Holmes, by Sir Arthur Conan Doyle has lastedRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter 1159 Words   |  5 PagesSymbolism in the Scarlet Letter The Scarlet Letter written by Nathaniel Hawthorne is known to have a lot of symbolism. Symbolism is a way to convey ideas and give a book a deeper meaning to readers. While there are many symbols in the Scarlet Letter, there are a few that stand out more than others. Pearl, Hester, Dimmesdale, and Chillingworth are all main characters that have symbols. Hawthorne symbols are used to help readers relate to the story. In order to really comprehend the book the readerRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter882 Words   |  4 PagesSymbolism in The Scarlet Letter The Scarlet Letter was a novel written in the 1850 s by a man named Nathaniel Hawthorne. Throughout the Scarlet Letter he uses scads of literary devices. The literary devices are there to give the novel more depth. The main device he uses in the novel is symbolism. Hawthorne uses the symbolism to make an object have more than one meaning. Three of the elements he uses as symbols are the scarlet letter, Pearl, and the forest. These symbols are seen differently by theRead MoreThe Symbolism Of Sin In The Scarlet Letter By Nathaniel Hawthorne1086 Words   |  5 PagesNathaniel Hawthorne,   a anti-transcendentalists, born during the early 1800’s, born in Salem, made a book called The Scarlet Letter. The Scarlet Letter was a book about Puritans in New England, during the 1600’s in a small Puritan town. In his novel, The Scarlet Letter, Nathaniel Hawthorne uses symbolism of The Scarlet Letter, Pearl and Burrs to contribute to the overall theme of sin.   Ã‚  Ã‚   To begin, Hawthorne uses The Scarlet Letter to symbolize sin. Hester is the main character in the story, sheRead MoreSymbolism By Nathaniel Hawthorne s The Scarlet Letter1140 Words   |  5 PagesSymbolism; the use of symbols to represent something abstract by something concrete. It can be powerful in a novel when used correctly. Nathaniel Hawthorne’s The Scarlet Letter is a prime example of Symbolism being used creatively in a work.This is what Hyatt H. Waggoner has to say about the Hawthornes creativity.† But in between the surface and the depths movement is constant and complex, and it is in this middle that the principal value of the work lies.†(Waggoner 73)What Waggoner is talking aboutRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter 1122 Words   |  5 Pagesdraft Topic: Symbolism of the Scarlet letter â€Å"A† In The Scarlet letter the author Nathaniel Hawthorne illustrates the use of symbolism in the book, especially the scarlet letter â€Å"A.† Symbolism is defined as a figure of speech used for an object, or a word to represent something else in literature. The Scarlet letter â€Å"A† had a change of meaning throughout the novel. In the inception of the book it is known as a symbol of Adultery. As the book continues the scarlet letter is looked at differentlyRead MoreSymbolism In The Scarlet Letter, By Nathaniel Hawthorne825 Words   |  4 PagesThe Puritan era in New England was inundated with an atmosphere of righteousness and judgment. This culture spurned those who strayed from its religious codes. In his novel The Scarlet Letter, Nathaniel Hawthorne uses multiple symbols to bring a deeper meaning to the society, his characters, and to adultery. One of the motifs used comes as the character Pearl, the daughter of the two adulterers. Pearl has multiple descriptions ; physically, she is â€Å"a lovely and immortal flower,† yet also â€Å"an airy